December 2016 sales numbers have been released by SIAM and the team at EMMAAA has analysed the numbers in detail.
Like November, December 2016 was also hit by demonetisation. It’s impact was just much more profound. Some vehicle segments like two-wheelers were mauled beyond recognition as demonetisation hurt OEMs, dealers and reduced footfalls significantly across showrooms.
However, EMMAAA’s analysts are of the opinion that the impact of demonetisation would be short-term and should soon be offset by the significant lowering of lending rates due to increased liquidity with banks.
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