Dec 2014 – Utility Vehicles & Vans

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In the first part of Monthly Sales Analysis for December, we had evaluated Passenger Car dispatches by segment & OEM. In the second part of the analysis we look at the performance of Utility Vehicles and Vans.

Utility Vehicles

The Utility vehicles segment, particularly the UV1 segment, is a prominent segment in terms of volumes. December 2014 saw a 7.67% jump in overall UV dispatches.

Market leader Mahindra dispatched 17082 units in December 2014, a 7.56% jump from previous year. This was significantly lower than December 2012 dispatches of 21735 units.

Maruti-Suzuki dispatched 5774 units of the Ertiga & Gypsy in December 2014, making it the best December ever for the carmaker in the Utility Vehicles segment. Ertiga has managed to hold on to its volumes even after Honda’s brilliant Mobilio hitting the market.

Talking of Mobilio, Honda dispatched 2120 units of the Mobilio and CR-V. While this made December 2014 the best ever for Honda in the Utility Vehicles segment, the volumes were still quite low, compared to expectations.

Tata dispatched 2057 units of the Safari+Sumo+Grande+Winger, a 20.43% drop from previous year. This made December 2014 the worst ever in the last five years.

Dec 2014-Utility vehicles

Also down was GM India with collective dispatches of the Tavera, Enjoy and Captiva. The company dispatched all of 1302 UVs, down 33.6% from previous year, making it the worst December for the company in the last four years in the Utility Vehicles segment.

Renault has managed to maintain the momentum with the Duster. The company dispatched 3275 units of the Duster (including a handful of Koleos), a jump of 22.4% over previous year. However, volumes were significantly lower than December 2012 volumes of 4521 units.

However, whatever the Duster has lost has been gained by Nissan with the Terrano. In December 2014, Nissan dispatched 1749 units of the Terrano+Evalia, a 28.4% jump from previous year. Overall, Renault+Nissan dispatched 5024 UVs, the best ever December ever for the brands.

Toyota dispatched 6098 units of the Innova+Fortuner, roughly the same number as last year. However, while the Innova has slowed down marginally, the Fortuner has accelerated.

Vans

The Vans segment is broadly divided into two sub-segments – Hard-top vans and Soft-top vans. While Hard-top vans are used for both personal usage as well as commercial purposes, soft-top vans are primarily being used as shared cabs in rural areas.

In recent quarters, the soft-top van market has crashed due to a weak economy and high interest rates. Recovery is still far away as December dispatches were nothing to cheer about. Tata dispatched 1559 units of the Magic / Iris models, a 54% decline from previous December. This was the company’s worst December in the last six years in the Soft-top Vans segment.

Dec 2014 - Vans

Mahindra dispatched 262 units of the Gio Van, a 61% decline from previous year. Like Tata, this was the company’s worst December in the last six years in the Soft-top Vans segment.

However, the situation was different in the Hard-top Vans segment. Maruti-Suzuki dispatched 10771 units of the Omni+Eeco, a 29.6% jump from previous year. The volume also made it the best December ever for the company in the Hard-top Van segment.

However, Tata Motors had no such luck with the venture. Tata’s hard-top van on the Ace platform continues to struggle and December 2014 accounted for dispatches of only 27 units. This was the lowest December volume ever for the Venture.

Mahindra dispatched 407 units of the Maxximmo van, 43% down over previous December. This was the lowest December volume for the Maxximmo van in the last three years.

In the Third Part of this analysis, we will look at the dispatch performance of Commercial Vehicles.

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