A look at the history of the Indian automotive industry since the early 1990s reveals that amongst the new entrant carmakers, only Hyundai could make a significant impact. Everyone else faltered for a long time before settling down to a life in mediocrity, with some moderate success achieved through a couple of models. Some have actually become little more than an unending comedy of errors.
We went beyond our usual format and decided to capture our Special Analysis in the form of a presentation. Numbering twelve slides in all, the presentation captures the historical evolution of all global carmakers in India and assesses their strategy
or lack of it for the Indian market.
Further, we decided to be
a complete nuisance slightly difficult and have made this presentation available only to our registered users.
Registration is free and all you need to do is to put your email id in the box below, confirm your subscription in the email you receive and you are set. We will mail you the presentation within a few minutes.
Along with the presentation, you will also get access to our report on how politics influences industry and the likely impact of the upcoming elections on the Indian automotive market. That report would be mailed along with the presentation.
In the course of our special analysis, we realised that some of the material may be too hot for corporate communications departments of carmakers. That is one of the reasons why this analysis is going to be secretly circulated within the IAR community.
Just in case you do find some of the content offending to your brand or management, please do read our Editorial Guidelines here, especially the part about counting to ten.
We know we are being a bit difficult here, but hey, registration is free and will stay free
forever for some time.
Subscribe in the box below…