Early Sales Reckoner – November 2015


We start the day with Maruti-Suzuki numbers. The car market leader has had a good month statistically. MSIL has reported a 10.6% jump in dispatches. Looking deeper at the numbers, we realise that some of the segments had a sloppy month.

The Mini segment dispatches were down 4.7% perhaps due to the Renault Kwid. Compact segment has done well with a 19.5% jump in dispatches even though we were expecting better with the new Baleno adding up more volumes. It seems that a decent amount of cannibalisation is happening with the Baleno eating some of the Swift volumes.

In other segments, the DZire Tour records a healthy jump in dispatches while the Ciaz maintains its volumes. The Ertiga is still going steady and the Vans protect their turf.  However, the S-Cross is still below expectations.

Update 1: Mahindra’s numbers are in and have been helped by the TUV 300. Monthly dispatches are up nearly 36%, helped by the low base of the previous year as well. We feel that Mahindra’s monthly volumes have now bottomed out and new products would help the company to do better in 2016 than what it did this year.

Update 2: Honda and Hyundai numbers are in and first let’s look at the good ones. Hyundai sales were up 23% from previous year. At 43651 units, this was good performance from the Korean carmaker, helped by the success of the Creta SUV and the i20 Elite hatchback.

It wasn’t a great month for Honda as dispatches dipped 3.6% over previous year. Some of the individual numbers like that of the Brio and Mobilio looked p[lainright depressing but we will discuss them in detail in our Monthly Sales Analysis post.

Update 3: Most other brands have re;leased their numbers and its looking good overall. The overall market (Apart from Nissan+Datsun, Skoda and Chevrolet brands) is up 12.75% on dispatches. Renault and Ford had a good month – the French carmaker driven by the Kwid small car. Ford has the newly introduced Figo and Aspire compact cars in the market and they helped the brand register a 55% jump in dispatches.

Nov ESR.001


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