October 2014 was a depressing month with automotive dispatches falling across most vehicle segments. We need November numbers to cheer us back.
We start the November 2014 early Indian automotive sales reckoner with Maruti-Suzuki numbers.
As usual the MSIL communications has delivered the dispatch numbers to us before others have even woken up. This very slickness and consistency is indicative of the kind of well-oiled machinery that that MSIL works as and that allows them to jump out of any depression faster than the competition.
Last month MSIL had claimed that dispatches were much lower than retail sales due to lesser working days, a claim that we, in our typical sarcastic style, had scoffed at.
We were wrong!
MSIL’s November dispatch numbers are beautiful with deliveries to dealers increasing year-on-year by 17%. At 100024 units, deliveries have been helped by all-round good show. Compact car deliveries were up 13.8% while Mini cars managed to stay flat.
Numbers were helped by the Ciaz, which added a fresh 5232 units to the volumes. Dispatch volumes were also helped by a strong – 52% – recovery in Omni & Eeco volumes.
We have received the numbers from Hyundai, Honda, Ford and Mahindra. the numbers have maintained a broad trend in-line with the past many months. Hyundai has reported a moderate growth in dispatches while Honda continues to ride the success of the Mobilio, Amaze and City. The Mobilio is also in the ‘Data Honeymoon’ period and any numbers reported are purely incremental.
However, Ford and Mahindra reported declines in dispatches. Ford struggles to stabilise the Figo while Mahindra’s UVs are not finding buyers in a market increasingly rewarding freshness.
This post would be updated multiple times in the next 72 hours. Keep checking back regularly.