Early Sales Reckoner – November 2014


October 2014 was a depressing month with automotive dispatches falling across most vehicle segments. We need November numbers to cheer us back.

We start the November 2014 early Indian automotive sales reckoner with Maruti-Suzuki numbers.

As usual the MSIL communications has delivered the dispatch numbers to us before others have even woken up. This very slickness and consistency is indicative of the kind of well-oiled machinery that that MSIL works as and that allows them to jump out of any depression faster than the competition.

Last month MSIL had claimed that dispatches were much lower than retail sales due to lesser working days, a claim that we, in our typical sarcastic style, had scoffed at.

We were wrong!

ESR-PV v2.0

MSIL’s November dispatch numbers are beautiful with deliveries to dealers increasing year-on-year by 17%. At 100024 units, deliveries have been helped by all-round good show. Compact car deliveries were up 13.8% while Mini cars managed to stay flat.

Numbers were helped by the Ciaz, which added a fresh 5232 units to the volumes. Dispatch volumes were also helped by a strong – 52% – recovery in Omni & Eeco volumes.

Update 1: 

We have received the numbers from Hyundai, Honda, Ford and Mahindra. the numbers have maintained a broad trend in-line with the past many months. Hyundai has reported a moderate growth in dispatches while Honda continues to ride the success of the Mobilio, Amaze and City. The Mobilio is also in the ‘Data Honeymoon’ period and any numbers reported are purely incremental.

However, Ford and Mahindra reported declines in dispatches. Ford struggles to stabilise the Figo while Mahindra’s UVs are not finding buyers in a market increasingly rewarding freshness.

This post would be updated multiple times in the next 72 hours. Keep checking back regularly.

Related News

4 Responses

Leave a Reply
  1. M.Narendranath Reddy
    Dec 02, 2014 - 05:48 AM

    The interpretation of various statistical data and the insightful comments on the automobile industry are great.Your contribution on this score is a distinct departure from the run-of-the-mill accounts given by the conventional-complimentary as you put it-auto journalists in India…That’s quite an achievement indeed.Continue the good work.All the best to your endeavor.

  2. prabhjot
    Dec 09, 2014 - 10:24 AM

    Hi. I find your witty articles quite useful. Thanks.

    A question: why are the sales figures for November 2014 delayed, it is already the ninth? Why is SIAM holding back on this?

    • DR
      Dec 09, 2014 - 03:58 PM

      Prabhjot, They are not delayed. SIAM released figures today and we will publish our analysis tomorrow. Need a day to write 2k words and make 10 big graphics.

      • prabhjot
        Dec 09, 2014 - 04:30 PM

        Hi. Great. Thanks in advance!

        A request: i’d appreciate your thoughts on how Fiat is going with their news dealerships, new launches et al, at some soon point, if not as part of tomorrow’s report/analysis?



Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright 2015 | Emerging Markets Automotive Advisors Pvt Ltd