Early Sales Reckoner – May 2015


May 2014 had maintained an almost flat trajectory over 2013. With the economy in revival, much is expected from May 2015 dispatches.

May has started off with good numbers for Maruti-Suzuki. The carmaker reported a 13% jump in dispatches in the month. This was driven by a surprising 20.6% jump in Mini segment (Alto, WagonR) dispatches.

However, the Compact segment (Swift, Ritz, Celerio, DZire) suffered with a 5.7% decline in dispatchs.

The Ciaz is still in a data honeymoon period and had healthy dispatches of more than 5000 units.

Maruti also did well with its Vans. The ERtiga dispatches were up 6.6% while that of the Omni / Eeco went up by 7.7%.


ESR May v3.0Toyota India’s dispatches were down 2.7%. This marginal decline was attributed to a planned plant maintenance shutdown which delayed dispatches.

Update 1: Mahindra and Honda numbers are out and both are pretty disappointing. Honda managed to stay in the positive zone but is hurt by the poor dispatches of the Brio and Mobilio.

Mahindra is down 7% on dispatches over previous years as customers still stay away from traditional utility vehicles.

Update 2: Numbers from Tata and Ford are also out. Ford has had a bad month once again as it is only replying on the EcoSport as of now. Meanwhile, Tata Motors had a pretty good month with a 21% improvement in dispatches.

This post would be updated multiple times over the next 48 hours.



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