Early Sales Reckoner – Jan 2015

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Year 2015 has started off on a sound note and as usual we start the Early Sales Reckoner for January 2015 with Maruti-Suzuki numbers. The company has reported a 9.3% improvement in domestic dispatches. the broad trends have stayed the same – moderate decline in the Mini segment; mo
derate improvement in the Compact segment. Surprising this month were the numbers of Ciaz, which, at 6000+ units, have hit another high. The Ciaz maintaining volumes month after month is a convincing argument that MSIL is now able to market and sell cars at a price point where they had not succeeded in the past.

There was also healthy growth for the Ertiga MPV and Maruti’s small vans – Eeco & Omni. Ertiga dispatches improved by 35% over previous January as the model keeps going strong even in the face of competition from he Honda Mobilio.

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Numbers have also been released by Toyota India and Tata Motors. Both companies had good months with dispatch numbers growing at healthy double digit rates. Toyota’s dispatches were up nearly 16% at 12650 units while Tata Motors dispatched more than 13000 units, a growth of nearly 19%. Tata’s dispatches were helped by the consistent demand for the Zest and the initial dispatches for the Bolt hatchback.

More numbers have been released, actually by nearly everyone except Renault-Nissan and the Germans.

Ford India maintained a flat trajectory and dispatches dipped by about 1% from previous year. While detailed numbers are not yet available, it appears that the EcoSport has maintained its dispatch volumes along the trend.

Honda continued its excellent run and reported its best dispatch volumes in this financial year. At 18331 units, dispatches were 16.6% up from previous year.

Hyundai stayed in the positive territory though at 4.12% improvement in dispatches, the numbers were not overwhelming.

Some things don’t change and we admire GM India for the consistency. Even in the season of buoyancy, the company managed a near 5% decline in dispatches.

WE WILL DO A DETAILED ANALYSIS OF ALL SALES NUMBERS AS SOON AS SIAM RELEASES DETAILED DISPATCH DATA AROUND THE 10TH OF THE MONTH.

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