Early Sales Reckoner – February 2015

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FEB 2015 IS EXPECTED TO CONTINUE WITH THE MOMENTUM NOTICED IN JANUARY DISPATCH NUMBERS. NEW CAR DISPATCHES HAVE SURVIVED THE EXCISE DUTY HIKE AND ARE EXPECTED TO GAIN MOMENTUM IN THE COMING MONTHS.

As usual we start the day with dispatch numbers from Maruti-Suzuki Toyota India. Somehow they worked over Sunday and beat their Japanese cousins on getting the numbers to us first.

The numbers look good as the company dispatched 11802 units to their dealers. This was a 16.85% growth from feb 2014 numbers.

This was the second month in a row when Toyota has reported healthy volume growth. The continued strong show from the Innova and Fortuner and recovery of the Etios twins is leading to this growth.

Update 1: Maruti-Suzuki releases numbers

Passenger vehicle market leader Maruti-Suzuki has released the Feb 2015 passenger vehicles dispatch data. Overall dispatches are up by 8.15% over previous year.

The Mini segment, which has been declining for some time mum,led back and volumes improved by 7.1% over previous year. In contrast, the Compact segment – normally the growth leader every month – found itself taking a breather this month as dispatches were down 6.4%.

 

Super Compact segment has been growing steadily as the DZire Tour finds favour with taxi operators. Dispatches were up 96% in the segment, crossing 2500 units mark comfortably.

The Mid-Size segment has the Maruti Ciaz sedan, which has become the cult hit of recent times. Dispatches were 5410 units, better than any analyst projections, including our own.

ESR v5.0

In the face of the Mobilio onslaught, the Ertiga continues to hold ground. Dispatches were up 12.1% over previous year. The Vans segment (Omni & Eeco) may have raging products but that has not slowed down the growth and dispatches perked up by 13.8% over previous Feb.

Update 2: Hyundai India and Tata Motors release numbers

The Bolt shipments saw Tata Motors report a significant jump in dispatches. the last three months have been good for the company though it remains to be seen if the momentum created by the Zest and Bolt is sustained over the long run. Overall, Tata Motors reported a 21.6% improvement in dispatches over previous year.

Hyundai India had another good month as the fresh portfolio ensured that there are still incremental volume gains to be had every month. Last month the company’s dispatches were up 9.7% over previous year.

Update 3: GM India and Honda release numbers

Honda had a good month with the Amaze and City firing on all cylinders. However, Mobilio dispatches were worryingly low and we would be keeping an eye on that in the coming months.  Overall, Honda dispatches were up by an impressive 16.2% over previous Feb.

Meanwhile GM India still suffers and dispatches were down nearly 23%. Ina  cryptic statement, the company said that excise duty increase had hurt the industry.

We disagree.

Update 4: Mahindra also in negative zone

Mahindra numbers have just rolled in and they too are in the negative zone. The company saw dispatches falling down by 6.24% over previous year as even the new Scorpio has failed to provide an impetus.

Overall, with numbers from most seven major manufacturers in, dispatch volumes were nearly eight percent up from previous year.

 

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