Early Sales Reckoner – December 2014


Happy New Year, Industry Stakeholders. Like every month we start with our Early Sales Reckoner.

Year 2015 has started off with a bang as MSIL reports a 13.3% jump in domestic dispatches.

The show was impressive all around barring the Mini segment where dispatches were down 9.6% from previous December. This is in-line with the trend over the past many months when the Mini-segment has been under pressure.ESY-PV-Dec 2014-v2.0

The Compact segment saw a handsome jump with a 23% improvement in dispatches over previous year. The Super Compact segment continued with strong growth as the demand for the old DZire Tour continues to grow, albeit from a small base. All these dispatches are to the taxi segment.

The Mid-Size segment made handsome gains as the demand for the Ciaz appears to stay strong.

Meanwhile, the Ertiga maintains its momentum and has formed a base at around 5500 units per month in dispatch numbers. Volume was up 12% over Dec 2013.

Strong numbers came also from the Omni and Eeco as they recorded a 29.6% improvement in dispatches.

In the coming days, we expect strong dispatch numbers from other industry participants as well. Outtake in December was driven by the expected removal of excise duty sops at the end of the month. Prices in January are likely to go higher by INR 8000-INR 10000 for most mainstream cars.

Update 1: Numbers from nearly everyone are in now. And it’s good news all around….except GM India. For the Chevrolet brand, the customer is still far away as dispatches were down 36.6% over previous year.

However, everyone else has had a good December and dispatch numbers were up all around. Even regular laggards like Tata and Mahindra saw an uptick in volumes.

Notable bright performers were Honda, Hyundai and Toyota, all of which saw healthy improvements in dispatch numbers over the previous year.

We will reserve more text for the detailed sales analysis that we will post once the SIAM data is out around the 10th of the month. In the next update, sometime tomorrow morning, we will check the two-wheeler dispatch volumes.

We will continue to update this post over the next three two days as more Corp Comm departments shake off their New Year party hangover dispatch numbers are released.  



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