Early Sales Reckoner – August 2015

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Its never a good start to the month when the market leader barely limps home.

MSIL had one of the worst months in recent times as Compact segment dispatches slumped by 11.3%. We doubt if the Celerio is meeting expectations and already the supplier community is hinting that Maruti Suzuki may not be able to meet RFQ volumes on the program. Even adding a diesel variant has done little.

However, MSIL salvaged the situation with the new S-Cross which joins the sales tally this month. Also helping maters was the Ciaz which is still going strong.

Unlike MSIL, Hyundai had a terrific month. The Creta has started off with a bang and the i20 Elite is still pulling in very strong numbers.

Ford had good numbers to show after many months as the Figo Aspire joined the sales tally. The new launch helped Ford notch up a 22.5% jump in dispatches.

Tata, Toyota and Volkswagen were all in the positive zone, all barely.

A surprising disappointment was Honda which saw a 6.6% dip in dispatches. The situation may have been worse if not for the new Jazz. The City did okay as well but the Mobilio is fast turning out a failure. This would be the second disappointment for Honda on the Brio platform and the brand will have to be careful with the packaging of the BR-V small SUV, also on the Brio platform.

With numbers from eight carmakers now in, domestic passenger vehicle dispatches are now up by 7.61%.

Aug 2015 early sales reckoner

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