Early Sales Reckoner – April 2014


It can’t be a good month when the biggest carmaker starts off by reporting a 12.6% decline in dispatches. (This post will see multiple updates in the next 48 hours. Keep checking frequently.)

Update 1: Numbers from Ford, GM and Toyota updated at 16:15, 2nd May 2014

That too when Maruti-Suzuki has a hot new model in the market. It seems that whatever (and more) volumes Celerio has gained have all been lost by the Alto800 and WagonR. It also indicates that the bottom end of the market has fallen away and the General Elections may not be the miracle that everyone is making hoping them to be.

Maruti’s troubles were echoed by Mahindra which also reported a 12.5% decline in dispatches. Again, a decline in UV sales dispatches is an indicator of the overall weakness in the economy.

However, Hyundai and Honda have reasons to cheer. Hyundai sales dispatches were up 8.78%, thanks to the Xcent compact sedan. Two more months of data would indicate if this is really a recovery for the carmaker or just stock-building.

Honda sales are up due to City volumes and Amaze maintaining its momentum.

Ford has reported good year-on-year growth as the EcoSport is helping matters. However, last April’s numbers were dismal as the EcoSport was not yet launched while Figo sales were waning.

It was another utterly forgettable month for GM India as dispatches were down 35% from previous April. The Beat and the Sail have lost all momentum due to the downturn. Toyota too had a dismal month with a 16% decline in sales dispatches.

Overall, with numbers from only four seven carmakers available, the market is down 5.65%. We are expecting the overall dispatches to be down by 6% when other carmakers release their numbers.

We expect the overall Passenger Vehicle market to be down more than 6% over last year.
We expect the overall Passenger Vehicle market to be down more than 6% over last year.


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