Early Indian Vehicle Sales Reckoner – September 2014


We start September 2014’s early sales reckoner with numbers from MSIL (doesn’t anyone else wake up early?).

The market leader is reeling under the impact has not missed a beat since the departure of its sales and marketing leader Mayank Pareek. It has had a good month and has reported a 9.8% jump in dispatch numbers. 

Important points from the Press Release are – first, Mini segment sales are down 13.4%. This is expected as customers are shifting upwards.

Second, Compact segment sales are up 18.1%. Again, this is expected as the Swift and DZire are holding steady while the Celerio (in its data honeymoon period) is adding volumes.

ESR-Sept 2014-PV v4

There is also a slight uptick in the DZire Tour numbers and this should worry Tata Motors. The Tour eats into the Indigo eCS taxi market.

Also this month, Maruti-Suzuki has started dispatching the Ciaz sedan. Launch should be coming up in the next few days.

The MSIL sales machine is hard at work as the Van segment, even with stale product, has seen a smart uptick of 35.3%. Ertiga dispatches have jumped up 125% mostly because dispatches were poor last year.


Update 1: Bajaj Auto numbers are out and the company finally has y/y growth to report. Motorcycle sales numbers are up 7.14%.


However, the numbers would pale when Hero MotoCorp reports their dispatch numbers in a couple of hours. Hero’s numbers are expected to be up by 25%.

On the Three-Wheelers front, Bajaj maintains healthy growth and September dispatches were up 19.4% over previous year numbers.


Update 2: Honda and Mahindra numbers are now in.

Honda has had a stellar month with a 45% jump in dispatches. The company dispatched more than 5300 Mobilio MPVs even though the City and Amaze dispatches were a tad disappointing.

Mahindra dispatches in the Passenger Vehicles space were up 5.16%. The company’s dispatches in the Small Commercial vehicles area (Pick-ups, Maxximmo & Gio) were up 8.63% while three-wheeler dispatches were down 4.79%.


Update 3: Ford and GM India numbers are now in. Ford’s dispatches are down 36%. This is because of a slowdown in Figo as well as a high base from previous year.

GM India dispatches are down more than 37% with dispatches dipping for almost all models.


Update 4: Now included numbers from Tata Motors, Toyota, Nissan, Hyundai, Yamaha, TVS and HMSI.


Keep checking this post frequently as we would be updating this multiple times over the next 48 hours. We now only await Hero MotoCorp’s numbers.



  1. I stumbled upon the website a couple of days back and just couldnt stop myself from going through one article to the other. Not only are the reports statistically logical but also written in good humor which make them fun to read as well !!

    Great work Guys.. am sure there s a lot of fan-following in days to come 🙂


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