Early Indian Vehicle Sales Reckoner – July 2014


Welcome to the July edition of the A Little Late Early Sales Reckoner.

Passenger Vehicle sales had a rocking July, the second consecutive month of strong growth for the industry. Confidence in the economy seems to be returning and the new found political stability is adding wonders.

The continuation with the excise duty reduction has helped in keeping prices low and the percentage column was helped by the weak numbers of a year before.

Early Sales Reckoner - PV - July 2014



The growth in numbers were led by Maruti-Suzuki and Hyundai India. MSIL gained almost 20% over previous year while HMIL was up 12.7% over July 2013.

Honda continues on its winning run with the early dispatches of the Mobilio helping matters. However, the very weak (double-digit) numbers of the Brio are a cause of concern. The numbers (not visible in the graphic, wait till 14th for the monthly sales analysis) are so low that it seems that Honda is losing its grip on the Brio as the Amaze / City / Mobilio are rocking the sales charts.

Nissan / Datsun posted a 137% growth as the Go numbers are helping. But at 2913 units, it means that everything else is nearly dead.

Toyota numbers were up 3.5% and that is where the positive news ended.

Apart from the usual losers (Tata, GM, Mahindra), there was surprise in the form of Ford which saw a 3.5% decline in sales. Tata was down 15.3% and Mahindra was down 5.3%. Meanwhile, GM India seems to be operating in a different market as it lost 27.3% in numbers.

Meanwhile, Volkswagen group hasn’t shared numbers, maintaining its typical German secrecy.

Overall, passenger vehicle sales are up 12.24% and we expect (when the others release their numbers) the market to grow by 10% year-on-year.

Two Wheelers

In two-wheelers, the fight is not to stay green. It is more of a fight on who is greener. Honda seems to be winning the war with a near 33% jump in sales.

Early Sales Reckoner - 2W - July 2014



Hero Group didn’t have a bad month either as dispatches improved 8.7%. Yamaha too reported a 36% jump in dispatches, albeit on a small base.

Buses & M&HCVs 

The B&M&HCV market is on the recovery path though the strength of recovery is different. Eicher dispatches were up 6.1%, Tata was flat while Ashok Leyland was down 8.5%.


Early Sales Reckoner - CVs - July 2014

However, the SCV & LCV market is bleeding badly. Mahindra dispatches were down 9%, Ashok Leyland down 15% and Tata Motors was down 39%.




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