Early Indian Vehicle Sales Reckoner – August 2014


Like always, we start the Early Sales Reckoner with data from Maruti-Suzuki. It has been a wonderful August 2014 for MSIL, mostly thanks to last August being crap.

Maruti-Suzuki numbers were out early morning and the company has reported a 29.3% jump in dispatches in August 2014.  Numbers look good all around and MSIL is reporting a growth in dispatches across all segments. Compact segment sales were up 53% riding the Celerio and D’Zire.

Even the Mini segment numbers were encouraging, improving 8.3% over August 2013.

The company also reported significant improvement in dispatches in the Vans and UV segments. Ertiga numbers were up 20% and the Eeco+Omni dispatches improved by 25.6% over August 2013.

Eyes are precious – Click to Enlarge

Two notable readings from MSIL numbers – First, DZire numbers are now clubbed with Compact segment just like Honda does for the Amaze and Hyundai is doing for the Xcent. We had raised this issue earlier and SIAM seems to have corrected MSIL’s reporting.


However, we would have been happier if every manufacturer would report model-wise sales figures. A few good ones like Honda do but greater transparency is needed from Maruti-Suzuki and Hyundai.

Second, SX4 dispatches were all of 50 units which means the replacement is on the way this month.

Update 1 – 16: 20 pm; Sept 1st 2014: Okay, so Honda, Ford, GM, Hyundai and Mahindra numbers are out.

Hint to all Corp Comm departments – please learn from Honda how to draft press releases. Everything is revealed model wise, complete transparency.

Honda had a rocking August as well as the Mobilio is in the Data Honeymoon period. Key takeaways are 5530 units of the Mobilio being dispatched. It seems that the MPV is off to a good start.

August 2014 - Early Sales Reckoner - Two Wheelers v2The downside is the new City where there was no production. Honda is shifting production to Tapukara from Sept 1st and City numbers should be back to normal after that. August dispatches were all of 757 units.

Minor recovery also for the Brio which rebounds to 1211 units from 72 units in July 2014.

Ford had a bad August and dispatches were down 15%. The story is the same – the EcoSport is busy having the Figo for breakfast, lunch & dinner.

Hyundai numbers are up 19% as the Grand i10 and Xcent continue to bring the moolah. The new i20 Elite has joined the party. Incredibly, Hyundai and Honda have the freshest portfolio right at the time when the industry is emerging out of the downturn. That is sweet timing.August 2014 - Early Sales Reckoner - B&M&HCVs

Mahindra dispatches were down 10.6% in August 2014 as a stale portfolio is hurting the company badly.

GM has no such excuses and they were down 36.6% in August 2014.  Some stories are hard to change.

Update 2 – 9 15 am, Sept 2nd 2014: Tata, Toyota and Nissan dispatch numbers are out as well. Also updated is the M&HCV section and the two-wheeler numbers

Tata dispatches are down 5.1% in August 2014 over previous year. It seems that Zest dispatch numbers are yet to make an impact.

Nissan numbers are up 60.3% over previous year. However, at 3999 units overall, the Go cannot be a success at all.

August 2014 - Early Sales Reckoner - LCVsToyota is also struggling with a 6.5% dip in dispatches.

On the M&HCV side, sales have bottomed out finally and Tata (up 10.81%) and Ashok Leyland (up 18.04%) are now in the positive zone again. However, Volvo-Eicher dispatches slipped 6.75% in August 2014.

On the LCV side, there still seems to be some pain left. Tata dispatches were down nearly 12% and Mahindra was down 5.4%. However, Ashok Leyland dispatches were up 13.7% year-on-year.

We save the best for last. The two-wheeler sector jumped up big time. Hero dispatches were up 21.4%; HMSI up 25.7% and TVS numbers were up nearly 50% over previous year. Monsoons, or the lack of them, have had no impact on dispatches. August 2014 - Early Sales Reckoner - 3Wheelers v2

Keep checking this post frequently as we would be updating this multiple times over the next 48 hours.

Update 3 – 9 50 am, Sept 3rd, 2014: Probably the last update on this post. Bajaj Auto and Yamaha numbers are out. Bajaj Auto still disappoints in motorcycles even though the company managed to squeeze out a 2% growth over previous year.

However, the company had a strong month in three-wheelers with dispatches rising 56% over previous year.

Yamaha India dispatches were up 23.8% over previous year. However, the small volumes mean that Yamaha will stay a marginal player for a long time.

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