Special Reports

Safety – Over-simplification Kills

The issue of automotive safety is a serious one and needs to be addressed in a structured way. Unfortunately, most discussions in the media and outside it are over-simplifying things to the extent that the issue would never be logically resolved. In...

Volkswagen – 3Ds, Thums Up, and the Thunk!

A few weeks back the Volkswagen Group scaled down its target to grab a 20% share of the Indian passenger vehicle market by 2018. The new target is 7%-8%. Considering that the group managed a 2.29% share of the market in the first 10 months of 2014,...

GM India – Will it survive?

Many unnamed business gurus advise start-ups to fail, and fail fast. You see, it is okay to fail. In the theoretical world of business gurus, failure is seen as a learning exercise. By failing faster, you learn faster. Then, as another set of...

Go Public? Stay Private…

The Indian automotive industry hasn’t witnessed many any carmakers, barring Maruti-Suzuki, going public in the last thirty years. At the same time, many suppliers have floated on the stock exchanges. Why do vehicle manufacturers shun away from...

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