Segment Analysis

Enter the Shape Shifters

The traditional vehicle shape in the Indian market is changing as the conservative Indian customer is getting attracted to the new shape of vehicles being offered by manufacturers. The new shapes are a blend of practicality, sportiness and make the...

Sinking Flagships

Aircraft Carriers are an expensive indulgence; especially when their rudder hardly works, the planes are mothballed and the steam-catapult needs a boiler. From a projector of strength, they often turn into liabilities, unable to match the speed of...

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