Segment Analysis

Corking the Champagne

The miser in us has always wondered if it is possible to open a bottle of Champagne, pour out a flute, then cork it again, and put it back in the fridge? Would the bubbly still be bubbly when I take it out another day and pour out another flute?...

Roses in the Rot

‘Comfort in numbers’ is an old adage. As long as a market has huge numbers, it is very difficult to go wrong. Take India for instance – a country of 1.2 billion people; the beauty with such a large population is that for the right product, the...

The End of Advantage

Honda Mobilio’s competitive pricing is Maruti-Suzuki’s worst nightmare come true. Till now the Ertiga was ahead in a field of one, happily notching up 5000+ units every month in sales. Now the party has been spoilt forever. Do you know what the...

Splitting Hair – Micro-Segmenting Hatchbacks

What do you get when you take a thin strand of hair and split it longitudinally? Even thinner hair… And that is what seems to be happening with hatchbacks in the Indian market. Manufacturers are flooding the market with models and variants and...

From A to B

Looking at isolated segments of sales data for last three years reveals that the Indian car customer is becoming upwardly mobile and his excitement for the lowest segments (Micro & Mini) is on the wane. At least that’s what data seems to be...

The Hinterland Millions

India has a population of more than 1.2 billion and nearly 69%  (2011 Census) of the that live in rural areas. These millions are responsible for billions of dollars of business for Indian vehicle manufacturers. Manufacturers like Tata Motors,...

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