Early Sales Reckoner – February 2016


We start the February 2016 Early Sales Reckoner with Maruti-Suzuki sales.

It seems they are the only ones who wake up early. Seriously guys, if you want to beat Maruti-Suzuki in India, start with at least matching them in their best practices like sending the sales press release at breakfast time on the first day of the month.

Anyways, it was not a good month for Maruti. The Jat agitation and the riots very close to Delhi affected production and would have affected sales at a few dealerships around Delhi. The result is that domestic dispatches were flat, ticking up by only 0.2% over previous Feb.

This becomes even more depressing when you check that February this year had one extra day.

The Mini segment suffered the most with a 11.2% drop in dispatches. This indicates that the Kwid is hurting MSIL finally.

On the Compact segment front, MSIL managed to hold on to the green. However, this essentially means that the Baleno has easily cannibalised 7-8k Swifts in the month.

The Super Compact and Vans segments continue to do well even with old products as MSIL faces very little demand in these segments. Its really an opportunity lost for all the global carmakers in India when they can’t even put together a competent product to rival a small Suzuki van from the 80s.

Ciaz dispatches in the Mid-Size segment were down, even though slightly.

The UV segment posted a 44.7% jump in dispatches as the S-Cross is still in the data honeymoon period. However, we do not see a big uptick in the S-Cross considering MSIL slashed the prices considerably.


Update 1 – Hyundai & Mahindra

Hyundai and Mahindra numbers are out and both have reported healthy growth. Mahindra has been buoyed by the newly launched KUV 100. The initial response to the tall hatchback is encouraging and Mahindra may be looking at a steady 5-6k units every month. Mahindra’s dispatches were up 26% in the month.

Hyundai continues with its strong run with the i20, i10 Grand, Creta and Xcent all going steady. This month saw  9% uptick in dispatches.


This post would be updated multiple times in the next 48 hours. Keep checking back.

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