Early Sales Reckoner – December 2015


We start the Early Sales Reckoner with Maruti-Suzuki dispatches for December 2015.

The company has recorded a 13.48% growth in dispatches and numbers look good all around. Mini segment dispatches were up 7.5% suggesting a slow recovery in the segment.

Compact segment did well with a 14% jump in dispatches. The new Baleno is adding to the volumes here and we reckon that most of the near 6000 units addition would be due to the new hatchback.

The Dzire tour continues to find traction in the taxi segment and volumes were up by more than 115%.

It was a slow month for the Ciaz and it looks like an inadvertent festive season surplus rocked back December dispatches by 24%.

Utility Vehicle dispatches were up by 59%, helped by the additional volumes of the S-Cross. At less than 3500 units in dispatches, the S-Cross continues to lag.

Van dispatches were flat with a minor uptick, impressive that MSIL continues to find generous volumes with its Omni & Eeco vans.

Update 1: Mahindra and Hyundai numbers are now in. Hyundai is on a roll and the Creta and i20 Elite are collective;ly steamrolling the opposition. Good design will get you places and these two products show why Hyundai has got it right. The i10 Grand and Xcent continue to provide good support.

Update 2: Ford managed a 58% increase in dispatches. With the EcoSport in play and two new models launched recently, the numbers are disappointing. It remains to be seen if the Figo+Aspire market response is lukewarm or Ford has production issues.

Tata’s dispatches dipped sharply in December and we are again left with question marks regarding the Tata brand’s viability in the passenger vehicle segment.

Meanwhile, Toyota dispatches dipped 11% in the month as festive season sales were below expectations.

This post would be updated multiple times in the next 48 hours. Keep checking frequently.

Dec ESR.001



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