August 2014 was truly an August month as everything came together for the automotive industry. Passenger Vehicle sales were up; Heavy Commercial Vehicle (HCV) sales were up, and two-wheelers hitched a ride on a rocket.
Even Mopeds and Three-wheelers were busy celebrating an early Diwali.
August is a funny time of the year. It is not as slow as the summer months even though heavy rains do tend to shave off a few working days from dealers. At the same time, the festival season is still a bit far away even though some dealers do tend to start building up the inventory.